The following is reprinted courtesy of Jeffrey Seglin, lecturer in public policy and director of the Harvard Kennedy School Communications Program:
An op-ed piece derives its name from originally having appeared opposite the editorial page in a newspaper. Today, the term is used more widely to represent a column that represents the strong, informed and focused opinion of the writer on an issue of relevance to a targeted audience.
Distinguishing characteristics of an op-ed or column
Partly, a column is defined by where it appears, but it shares some common characteristics:
- Typically, it is short, between 750 and 800 words.
- It has a clearly defined point.
- It has a clearly defined point of view.
- It represents clarity of thinking.
- It contains the strong, distinctive voice of the writer.
Questions to ask yourself when writing an op-ed or column
- Do I have a clear point to make? If so, what is it?
- Who cares? (Writing with a particular audience in mind can inform how you execute your column. Who is it that you are trying to convince? Why are you targeting that specific reader?)
- Is there substance to my argument?
Topic and theme
Every successful op-ed piece or column must have a clearly defined topic and theme.
- The topic is the person, place, issue, incident or thing that is the primary focus of the column. The topic is usually stated in the first paragraph.
- The theme is the big, overarching idea of the column. What’s your point in writing about the chosen topic and why is it important? The theme may appear early in the piece or it may appear later when it may also serve as a turning point into a deeper level of argument.
While columns and op-ed pieces allow writers to include their own voice and express an opinion, to be successful the columns must be grounded in solid research. Research involves acquiring facts, quotations, citations or data from sources and personal observation. Research also allows a reader to include sensory data (touch, taste, smell, sound or sight) into a column. There are two basic methods of research:
- Field research: going to the scene, interviews, legwork; primary materials, observations, and knowledge.
- Library, academic, or internet research: using secondary materials, including graphs, charts, and scholarly articles.
Openings and endings
The first line of an op-ed is crucial. The opening “hook” may grab the reader’s attention with a strong claim, a surprising fact, a metaphor, a mystery, or a counter-intuitive observation that entices the reader into reading more. The opening also briefly lays the foundation for your argument.
Similarly, every good column or op-ed piece needs a strong ending that fulfills some basic requirements. It:
- Echoes or answers introduction.
- Has been foreshadowed by preceding thematic statements.
- Is the last and often most memorable detail.
- Contains a final epiphany or calls the reader to action.
There are two basic types of endings. An “open ending” suggests rather than states a conclusion, while a “closed ending” states rather than suggests a conclusion. The closed ending in which the point of the piece is resolved is by far the most commonly used.
Having a strong voice is critical to a successful column or op-ed piece. Columns are most typically conversational in tone, so you can imagine yourself have a conversation with your reader as you write (a short, focused conversation). But the range of voice used in columns can be wide: contemplative, conversational, descriptive, experienced, informative, informed, introspective, observant, plaintive, reportorial, self-effacing, sophisticated or humorous, among many other possibilities.
Sometimes what voice you use is driven by the publication for which you are writing. A good method of developing your voice is to get in the practice of reading your column or op-ed out loud. Doing so gives you a clear sense of how your piece might sound – what your voice may come off as – to your intended reader.
Below are some things to remember as you revise your op-ed or column before you submit it for publication. You should always check:
- Coherence and unity.
- Voice and tone. Most are conversational; some require an authoritative voice.
- Direct quotations and paraphrasing for accuracy.
- That you properly credit all sources (though formal citations are not necessary).
- The consistency of your opinion throughout your op-ed or column.
Below are links to some online resources related to op-ed and column writing:
- The Op-Ed Project is a terrific resource for anyone looking to strengthen their op-ed writing. It provides tips on op-ed writing, suggestions about basic op-ed structure, guidelines on how to pitch op-ed pieces to publications, and information about top outlets that publish op-eds. Started as an effort to increase the number of women op-ed writers, The Op-Ed Project also regularly runs daylong seminars around the country.
- “How to Write an Op-Ed Article,” which was prepared by David Jarmul, Duke’s associate vice president for news and communications, provides great guidelines on how to write a successful op-ed.
- “How to Write Op-Ed Columns,” which was prepared by The Earth Institute at Columbia University, is another useful guide to writing op-eds. It contains a useful list of op-ed guidelines for top-circulation newspapers in the U.S.
- “And Now a Word from Op-Ed,” offers some advice on how to think about and write op-eds from the Op-Ed editor of The New York Times.
Author Jeffrey Seglin is a lecturer in public policy and director of the Harvard Kennedy School Communications Program.
Last updated: January 28, 2013
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An op-ed (originally short for "opposite the editorial page" although often taken to stand for "opinion editorial") is a written prose piece typically published by a newspaper or magazine which expresses the opinion of a named author usually not affiliated with the publication's editorial board. Op-eds are different from both editorials (opinion pieces submitted by editorial board members) and letters to the editor (opinion pieces submitted by readers).
The direct ancestor to the modern op-ed page was created in 1921 by Herbert Bayard Swope of The New York Evening World. When Swope took over as editor in 1920, he realized that the page opposite the editorials was "a catchall for book reviews, society boilerplate, and obituaries". He is quoted as writing:
It occurred to me that nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the page opposite the editorial, which became the most important in America ... and thereon I decided to print opinions, ignoring facts.
But Swope included only opinions by employees of his newspaper, leaving the "modern" op-ed page to be developed in 1970 under the direction of The New York Times editor John B. Oakes. The first op-ed page of The New York Times appeared on 21 September 1970. Writes media scholar Michael Socolow of Oakes' innovation: "The Times' effort synthesized various antecedents and editorial visions. Journalistic innovation is usually complex, and typically involves multiple external factors. The Times op-ed page appeared in an era of democratizing cultural and political discourse and of economic distress for the company itself. The newspaper's executives developed a place for outside contributors with space reserved for sale at a premium rate for additional commentaries and other purposes." 
Competition from radio and television
Beginning in the 1930s, radio began to threaten print journalism, a process that was later accelerated by the rise of television. To combat this, major newspapers such as The New York Times and The Washington Post began including more openly subjective and opinionated journalism, adding more columns and growing their op-ed pages.
Possible conflicts of interest
A concern about how to clearly disclose the ties in the op-eds arises because the readers of the media cannot be expected to know all about the possible connections between op-eds, editors and interest groups funding some of them. In a letter to The New York Times, the lack of a clear declaration as to conflict of interest in op-eds was criticized by a group of U.S. journalists campaigning for more "op-ed transparency".
|Look up op-ed in Wiktionary, the free dictionary.|
- The Opinionator – "provides a guide to the wide world of newspaper, magazine and Web opinion".
- The OpEd Project – "an initiative to expand public debate and to increase the number of women in thought leadership positions." Seminars around the US target and train women experts to make a powerful, evidence based case of public value, for the ideas and causes they believe in, and connect them with a system and network of support.
- The Do Good Gauge – is a research proposal. The many essays describe the problem or give direction to solution in the inefficiencies of political and social discourse. The website attempts to facilitate public authorship in pursuit of civic virtue.
- "And now a word from the op-ed of The New York Times". The New York Times. February 1, 2004. Retrieved October 16, 2011.
- "What we talk about when we talk about editing". The New York Times. July 31, 2005. Retrieved October 16, 2011.
- ^"Definition of op-ed". Merriam-Webster Online Dictionary. Retrieved June 29, 2010.
- ^Meyer, K. (1990). Pundits, poets, and wits. New York: Oxford University Press.
- ^Swope, H. B. as quoted in Meyer, K. (1990). Pundits, poets, and wits. New York: Oxford University Press, p. xxxvii.
- ^"A press scholar explains how the New York Times op-ed page began". Slate. September 27, 2010. Retrieved August 9, 2012.
- ^Shipley, David (1 February 2004). "And Now a Word From Op-Ed". The New York Times.
- ^Socolow, Michael J. (2010). "A Profitable Public Sphere: The Creation of the New York Times Op-Ed Page". Journalism & Mass Communication Quarterly.
- ^""Journalism"". Grolier Multimedia Encyclopedia. 2010.
- ^"US journalists launch campaign for 'op-ed transparency'". The Guardian. October 11, 2011. Retrieved August 9, 2012.
- ^"Journos call for more transparency at New York Times op-ed page". Columbia Journalism Review. October 6, 2011. Retrieved August 9, 2012.